Sample screenshot of the platform from the Braze website. Users can create marketing campaigns with a variety of filters and data gathered from customers.
Screenshare from an internal user interview with a Product Manager, demonstrating how creating a campaign with complex (nested) data was confusing and unclear.
Competitive Research in addition to existing documentation. I also searched for product demo videos, third party reviews, and support documentation since it was difficult to obtain logins for competitor software without being a paying customer.
Customer interview where a user was going through the flow of exploring their data structure.